Market Figures
The turnover for computer and video game software amounted to a total of 1.99 billion euro in Germany in 2011. This represents an increase of 3.5 percent. The revenues are divided across three main core business fields:
- Data media and downloads: sales of PC and console games as well as mobile games
- Online and browser games: expenditure on subscriptions and premium accounts
- Virtual items: expenditure on additional items/item selling
BIU’s market figures are based on a survey by the Consumer Research Assocation (GfK) of 25,000 consumers in Germany. The results are representative for 67.8 million people over the age of 10 living in Germany.
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Against the background of the increasing dynamics of digital businee models, the statistical methods used in the co-operation between BIU and GfK to measure turnover of virtual items have been adjusted. For the year 2010, this resulted in an increase in expenditure on virtual items from € 73 million to € 137 million, and thus a total turnover of € 1.92 billion for the year 2010. With these adjustments, both growth and changes in user behavior in the segment are realistically reflected.
