Labour market

The video games industry is a vital pillar of the cultural and creative economy in Germany. As of 31 March 2015, 12,726 people were employed in the development and publishing of digital games at 450 companies in Germany. The majority of these 450 companies – 276 of them – primarily focus on developing games, while 67 concentrate on publishing. The remaining 107 companies are both developers and publishers. Including the people whose work in other industries relates to computer and video games – retail salespeople, journalists, researchers, employees of government agencies and institutions – the number of jobs created by the computer and video games industry in Germany totals 30,231.
 
ArbeitsmarktParticularly in the regions of North Rhine-Westphalia, Bavaria, Rhine-Main, Hamburg and Berlin, digital games are a driver of new jobs. Major international game publishers, such as Sony, Ubisoft and Electronic Arts, have had a presence here for many years and frequently partner with German developers. Germany is also on its way to becoming one of the world’s most important locations for the production of mobile, online and browser games. German companies like Gameforge, Goodgame Studios, Innogames and Wooga have made a name for themselves internationally and currently export their games to more than 50 countries around the globe. The impact on the German labour market has been decidedly positive. In addition to traditional game designers, experienced professionals in web programming and server development are in particularly high demand in Germany. Demand is also growing steadily in related digital sectors involved in the production and operation of online games, such as providers of online payment systems.
 
The most important professions in the game development industry include game designers, programmers, graphic designers and producers. There are numerous private schools that offer tuition-based programmes specifically tailored to careers in the video games industry, while a large number of public universities have recently added Bachelor’s and Master’s degree courses in the gaming field to their catalogues. If Germany is to maintain and strengthen its position as an important location for game development and meet the industry’s demand for skilled personnel over the long term, the public and private sectors will need to cooperate on expanding the range of educational programmes on offer and developing a set of common standards for the industry.